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Google Screened vs. Google Guaranteed

Google Screened vs. Google Guaranteed: What’s the Difference and Which is Best for Your Business?

Google Screened vs. Google Guaranteed: Two of the most popular options businesses have when trying to acquire more customers. It can be hard to differentiate between these offers because, from their names alone, it sometimes needs to be clarified what services each provides. If you need help determining which program is right for your business, don’t worry.

In this post, we’ll break down the differences between Google Screened vs. Google Guaranteed and provide insight into which offer may best suit your goals.

What is Google Screened?

Google Screened is a program that verifies the credentials of service providers such as lawyers, financial planners, and real estate agents. How to become Google Screened provider, businesses must meet the following requirements:

1. Be licensed and insured in their field of practice

2. Pass a background check conducted by Pinkerton Consulting & Investigations

3. Maintain a minimum rating of 3 stars on Google My Business

Benefits of Being a Google Screened Provider

There are several benefits to becoming a Google Screened provider, including:

Increased visibility: Businesses that become Google Screened providers receive a “Google Screened” badge on their profile and ads, which can help them stand out from competitors and attract more clicks.

Improved credibility: The background check process provides a layer of credibility for businesses, helping potential customers feel more confident in their choice of the service provider.

Higher quality leads: Because Google only allows certain types of businesses to participate in the program, being a Google Screened provider can help attract higher quality leads more likely to convert into paying customers.

Limitations of the Program

While there are many benefits to becoming a Google Screened provider, there are also some limitations to keep in mind:

Limited availability: The program is only available for certain service providers in select locations.

Cost: While there is no fee to participate in the program, businesses may incur additional charges to meet the program’s requirements (such as obtaining additional insurance coverage).

Rating requirement: Businesses must maintain a minimum rating of 3 stars on their Google My Business profile or risk losing their status as a Google Screened provider.

What is Google Guaranteed?

What does Google Guaranteed mean? Google Guaranteed is a program that verifies the credentials of home service providers such as plumbers, electricians, and HVAC technicians. To become a Google Guaranteed provider, businesses must meet the following requirements:

1. Be licensed and insured in their field of practice

2. Pass a background check conducted by Pinkerton Consulting & Investigations

3. Purchase a surety bond of up to $2,000 (depending on location)

Benefits of Being a Google Guaranteed Provider

There are several benefits to becoming a Google Guaranteed provider, including:

Increased visibility: Businesses that become Google Guaranteed providers receive a “Google Guaranteed” badge on their profile and ads, which can help them stand out from competitors and attract more clicks.

Improved credibility: The background check process provides a layer of credibility for businesses, helping potential customers feel more confident in their choice of the service provider.

Extra protection for customers: The surety bond provides an extra layer of protection for customers who use the business’s services, giving them peace of mind if something goes wrong.

Limitations of the Program

While there are many benefits to becoming a Google Guaranteed provider, there are also some limitations to keep in mind:

Limited availability: The program is only available for certain home service providers in select locations.

Cost: Besides meeting the program’s requirements, businesses must also purchase a surety bond which can be costly depending on location.

Rating requirement: Businesses must maintain a minimum rating of 3 stars on their Google My Business profile or risk losing their status as a Google Guaranteed provider.

Differences Between Google Screened vs. Google Guaranteed

Google Screened vs. Google Guaranteed are two different programs offered by Google to help a digital marketing company reach potential customers. While both programs provide a way for business owners to get their name out there, Google Screened vs. Google Guaranteed comes with pros and cons that depend on the type of business or industry.

Google Screened

Google Screened is designed for service-based businesses such as landscapers, home cleaners, and more. It helps businesses provide a certain level of assurance to customers by verifying the business’s background, qualifications, and certifications. With Google Screened, customers can rest assured that their job will be done correctly and efficiently.

Pros include:

  • Increased visibility in search results.
  • Protection for customers from scams or frauds.
  • Access to exclusive promotions.

Cons include the need to guarantee customer satisfaction or completion of jobs on time and having to pay Google a fee for the service.

Google Guaranteed

Google Guaranteed is designed for businesses in specific industries, such as home services, locksmiths, plumbers, and more. This program provides customers with additional protection by offering them a money-back guarantee if the job is not completed as promised.

Pros include:

  • Gaining customer trust
  •  Access to exclusive promotional opportunities
  •  Increased visibility in search results

Cons include having to pay Google a fee for the service and potential customer complaints about poor or incomplete work.

Which Program is Right for Your Business?

To help narrow the search about Google Screened vs. Google Guaranteed, let’s take a closer look at some of these applications and determine which ones can benefit your organization.

1. Budget: Google Screened has no enrollment fee, while businesses participating in Google Guaranteed must purchase a surety bond, which can be costly depending on the location.

2. Eligibility: The two programs are designed for different types of service providers. Service providers such as plumbers, electricians, and HVAC technicians are eligible for Google Guaranteed, while lawyers, financial planners, and real estate agents are eligible for Google Screened.

3. Reputation: Both programs help improve the reputation of businesses by displaying badges on their profile and ads. However, it is essential to note that the requirements for maintaining eligibility differ between the two programs.

4. Customer Preferences: Depending on the service type, customers may prefer one program over the other. For example, customers who need home services such as plumbing or electrical work may choose to work with a business that is part of the Google Guaranteed program because they offer extra protection.

If you are interested in learning more about Digital Marketing Agency or want to discuss how we can help you achieve your business goals, feel free to contact us!

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